Obviously Clear to the Most Casual Observer

by Ken Kruszka

Archive for the ‘World Wide Web’ Category

The Machine Stops: the prophesy of 1909

Posted by Ken on February 1, 2008

In case you missed it, an Internet failure has “crippled” most of the Middle East and North Africa. Two undersea data cables have been accidentally cut, causing “severe problems” from Egypt to India. While nobody is yet speculating officially, the economic ramifications could total into the trillions of dollars.

Will this lead to mass hysteria? The end of the world (or at least the Metaverse) as we know it? Armageddon? Maybe not, because this has been a relatively isolated event. But, what if there were a more systemic problem? What havoc would that cause? Some insights can be gleaned from a 100-year-old prophesy, embodied in the short story “The Machine Stops” by E.M. Forster.

But there came a day when, without the slightest warning, without any previous hint of feebleness, the entire communication-system broke down, all over the world, and the world, as they understood it, ended.

Sound familiar? The warning bell has tolled this week.

While we could delve into the apocalypse that an Internet failure would bring about in our modern world, the lessons of “The Machine Stops” are much more profound than that and are so very germane to our lives today that the story is almost eerie.

How we have advanced, thanks to the Machine!

Members of Generation Y can scarcely remember a time without the Internet. The most respected and widely covered industries owe themselves entirely to it. The Internet has been the central and key resource upon which our communication, our education, our economy, our everyday lives have been molded for the past 10-15 years. But, have we become too dependent on the Internet?

But Humanity, in its desire for comfort, had over-reached itself. It had exploited the riches of nature too far. Quietly and complacently, it was sinking in decadence, and progress had come to mean the progress of the Machine.

We collectively spend entirely too much time and effort on how the Internet will evolve, what the Internet will become, what more the Internet can do for us. (I do not exclude myself from this statement, as evidenced by my other postings.) We have fallen victim to the Information Age. With the flood of information, we’ve mostly stopped thinking for ourselves, and reverted to simply reading and recounting the interpretations of others.

And even the lecturers acquiesced when they found that a lecture on the sea was none the less stimulating when compiled out of other lectures that had already been delivered on the same subject. “Beware of first- hand ideas!” exclaimed one of the most advanced of them. “First-hand ideas do not really exist. They are but the physical impressions produced by live and fear, and on this gross foundation who could erect a philosophy? Let your ideas be second-hand, and if possible tenth-hand, for then they will be far removed from that disturbing element – direct observation. Do not learn anything about this subject of mine – the French Revolution. Learn instead what I think that Enicharmon thought Urizen thought Gutch thought Ho-Yung thought Chi-Bo-Sing thought Lafcadio Hearn thought Carlyle thought Mirabeau said about the French Revolution. Through the medium of these ten great minds, the blood that was shed at Paris and the windows that were broken at Versailles will be clarified to an idea which you may employ most profitably in your daily lives. But be sure that the intermediates are many and varied, for in history one authority exists to counteract another. Urizen must counteract the scepticism of Ho-Yung and Enicharmon, I must myself counteract the impetuosity of Gutch. You who listen to me are in a better position to judge about the French Revolution than I am. Your descendants will be even in a better position than you, for they will learn what you think I think, and yet another intermediate will be added to the chain. And in time” – his voice rose – “there will come a generation that had got beyond facts, beyond impressions, a generation absolutely colourless, a generation seraphically free from taint of personality, which will see the French Revolution not as it happened, nor as they would like it to have happened, but as it would have happened, had it taken place in the days of the Machine.”

The course that we are following now is one of ever-increasing dependence on all things Internet strips us of our very humanity. Of course, we could all remember that there once was life without the Internet. People survived, and even managed to thrive before this invention managed to pervade our very souls. We can learn again to ignore the constant flood of emails, to turn off the computer, to leave the cell phone at home. We could even discover the rewards of spending more time on our first life and less time on Second Life.

Cannot you see, cannot all you lecturers see, that it is we that are dying, and that down here the only thing that really lives is the Machine? We created the Machine, to do our will, but we cannot make it do our will now. It was robbed us of the sense of space and of the sense of touch, it has blurred every human relation and narrowed down love to a carnal act, it has paralysed our bodies and our wills, and now it compels us to worship it. The Machine develops – but not on our lines. The Machine proceeds – but not to our goal. We only exist as the blood corpuscles that course through its arteries, and if it could work without us, it would let us die. Oh, I have no remedy – or, at least, only one – to tell men again and again that I have seen the hills of Wessex as Ælfrid saw them when he overthrew the Danes.

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Implosion 2.0

Posted by Ken on December 24, 2007

Don’t look now but 2008 is poised to be the year of the Web2.0 implosion. In brief, consumer confidence is low, retailers are projecting a slow holiday season, Web2.0 is all about advertising… this all leads to one big crash. (Ok, actually, I believe it’s going to be a relatively soft landing in mid-late 2008, but crash just sounds better. Besides, if I didn’t join the hype, I wouldn’t be able to link to this terrific video.)

Retailers have been running scared this entire holiday season. The first Xmas advertisement appeared just a week after Labor Day! The first special holiday season sales were held the weekend after Halloween! Even with Black Friday (the day after Thanksgiving), retailers reported a slow start to this shopping season. And the latest sign is that 8 Macy’s stores in New York stayed open around-the-clock from December 21 through Xmas Eve. Other retailers were holding 64-hour sales hoping that last minute shoppers would save the season.

I think it’s time that we all accept it, with the subprime mortgage problems and the staggering increase in the number of defaults on credit cards, the consumer has carried the economy as long as he/she could. And, the companies that will pay the most are going to be Web2.0 ventures.

What’s scary about Web2.0 is the homogeneity of business models across all companies. Everyone is fighting for advertising dollars. Web2.0 is, more or less, all about user-generated content. This euphemism just means that a few intelligent people built some cool new tools that all the rest of us use to fill the internet ether with our opinions without having to know any of that technical stuff. And, because the typical person has been spoiled with free access to more and more online, it’s just not possible to get end-users (you and me) to pay for these tools. As a consequence, people just won’t pay to produce (which they never should be asked to do) or consume content. So, everyone is jumping on the advertising bandwagon.

Haven’t we seen this all before? Now we’re talking about “unique visitors per month” and “duration of page views”. This sounds like the old “eyeballs” metrics from the dot-com days, doesn’t it? Wikis are the new newsgroups, Blogs are the new personal websites, Social Networks are the new Web Portals: Facebook = Yahoo, Wikipedia = Usenet, WordPress = Geocities, Yelp = CitySearch, MyPunchbowl = Evite, Viewpoints = Epinions, Glam = iVillage.

This raises the question: Can’t anyone actually sell anything anymore? And, unfortunately, the answer is: We don’t know, because nobody’s even trying. An unfortunate rule of all economic belt-tightening is that the marketing budget is the first one cut. As a consequence, those companies that rely on advertising revenue are hurt the worst.

Just as the dot-com bust helped us figure out the right number of online pet stores, Implosion 2.0 will trim the number of social networks and useless Facebook widget builders. And that’s not a bad thing! Everyone’s gotten fat and lazy off of advertising for too long now, and it’s time for entrepreneurs to innovate around other business models.

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Web-IV convergence: social networks and applications

Posted by Ken on November 2, 2007

The news is coming fast and furious. I thought the dot-com boom was life at Internet speed, but this is ridiculous. It wasn’t all that long ago that Web2.0 was just a bunch of WYSIWYG tools to ease development of web content. In that respect, Web2.0 did for the Internet what Microsoft Word did for computer word processing. (Think back in horror to the days of color-coded key combinations for document formatting with the old WordPerfect.) That is, Web2.0 made it easy for anyone to publish content to the web.

It was only a few short months ago, on May 24, 2007, that Facebook led the next evolution and brought applications to the masses by introducing the Facebook Platform. Web-IV is the ultimate convergence, and this was one of the defining events in taking us from Web2.0 to Web-IV. Think about it, until this point, Web2.0 gave people easy ways to produce content (blogs, wikis) and to aggregate content (mashups). But May 24th marked the day that interactive, feature-rich applications were elevated to that same social status. It became simple for anyone (with just a little technical know-how) to build an application and have it immediately used by the ready and eager masses.

That was ground-shaking, earth-shattering, sea-changing. But, alas, that was sooooo May. Now Google and its posse are riding out trying to tame the wild west of social networking with OpenSocial. And, it’s so much more than just a common technology for developing applications on social networks. Lost in all the coverage is the fact that this is the first significant move to finally, finally bring all the social networks together.

I fully expect OpenSocial to, first and foremost, provide a “single sign-on” level of interoperability to the social networking space. I would be shocked if one of the first applications developed on OpenSocial wasn’t some way to better share information and connections across the various social networks. It’s inevitable.

The natural course of all communications networks have followed the same path. One need only review the history of the telephone industry to understand the phenomenon. First, there are a lot of small network providers, who all fight really hard to protect their “walled gardens.” But, as Metcalf’s Law explains, the value of a network grows as the square of the number of nodes in the network. So, after a while, a small number of dominant players emerge and gobble up all the smaller networks.

So now the question becomes, will Google become the Ma Bell of social networking in our new Web-IV world?

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Web-IV: the name that says it all

Posted by Ken on October 26, 2007

Web-IV is here. Yes, the messages of the past 6 months combined with the announcements of this past week have signaled that the evolution has completely bypassed Web 3.0 (I always hated that moniker anyway). The Web has skipped a generation.

So, what is Web-IV? Web-IV is the ultimate convergence:

  • the Internet
  • the Web
  • the Mobile Web
  • Cellular networks
  • Wi-Fi, WiMAX, and their brethren
  • content
  • applications
  • consumers
  • producers
  • enterprises

Obviously, the ultimate convergence is kind of a big topic. It’s much too big for a single post. So, this blog will be exploring the theme over the course of several entries to come. But first, if you’ll indulge me, I’d like to take a moment to explain why I chose Web-IV as the name for this stage of the Web’s evolution.

I’m a firm believer in the power of symbolism and Web-IV embodies the ultimate convergence not only as the name that, as I said before, indicates that the Web has skipped a generation. But, delving deeper, let’s look at all the constituent parts of this symbol: Web-IV.

“Web” is the obvious part. It represents what we’ve come to understand as the world wide web in its first and second incarnations: dot-com and Web 2.0.

“I” stands for the Internet, which is the underlying networking infrastructure on top of which sits the web.

“-” symbolizes the expanded infrastructure that has evolved. This includes the cellular networks and the wireless technologies that untethers the web from its traditional edge: the desktop.

“V” indicates convergence, that all the various aspects outlined above are being brought together into a single, coherent whole.

And deeper still, the “IV” is a Roman numeral for the number 4. This is relevant for a number of reasons. First, the Roman numerals are used to further emphasize convergence, playing off the saying “all roads lead to Rome.” Second, the number 4 is a homophone of the word “for” and is commonly used as a shorthand in text messages and IM chats. Thus reading the phrase with the homophone, “Web for …” speaks to the unlimited possibilities of the ultimate convergence.

Now that we’ve named the phenomenon, soon we’ll explore the phenomenon itself.

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